About He-Shi
An insight into our history and looking forward
In 2004, after spending considerable time in research, mother and daughter team Hilary and Shelley McMurray recognised a gap in the beauty market for an instant self tan, with little odour that would also provide a ‘Quick & Easy’ application for the end user. As a result, He-Shi Express Liquid Tan was born.
He-Shi has since become an award winning collection and one of the most popular tans throughout the UK & Ireland.
He-Shi is different from other tanning products as it tans the skin on contact, making it easier than ever to avoid streaking. It is also odourless, quick drying and 100% alcohol and paraben free. Available in a range of formulations from lotions, gels, exfoliators and moisturisers, He-Shi's 3 step system leaves skin with a radiant, sun-kissed glow.
The He-Shi brand name is undoubtedly intriguing – journalists have guessed its origins to be anything from an exotic phrase in Thai to the name of hero in Gaelic legend! Hilary explains the simple truth: “It’s a simple, memorable name that suggests that our products are great for both women and men but also comes from my name and my daughter’s name – the H from Hilary and the Sh from Shelley, and swapping the ‘e’ and the ‘i’ around to form He-Shi. We simply liked the catchiness of the sound and decided that, if we liked it, then so might others people too and, so far, that certainly looks to be true!”
Today He-Shi tanning is available at thousands of professional beauty salons plus selected department stores throughout the UK & Ireland. Tomorrow sees our next steps of growing an international presence, watch this space!
