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About Us

Born in 2004, He-Shi is the sophisticated and quality self tanning brand loved by beauty editors and used by celebrities the world over. Discover for yourself why an increasing number of men and women are turning to He-Shi to look great and feel better everyday...

At He-Shi we only use high quality and scientifically balanced ingredients, so regardless of the product you choose to use, you know you’ll be sporting a safe and healthy tan you can be proud of!

Getting the perfect tan has never been simpler, He-Shi’s 3 step system makes it quick and easy to get salon results at home. Step 1 – Exfoliate to prepare the skin for tanning, Step 2 – apply your Tan of choice, Step 3 – Moisturise and extend your tan.


He-Shi’s unique Youth Revivé Opti Tan formulas, provide quick and easy application with an instant bronzed colour, while Moisture Lock Technology with superior ingredients hydrates the skin and prolongs your tan.
He-Shi provides multi functional benefits for the skin by rejuvenating your skin’s appearance and helps fight the signs of ageing.
Loved by beauty editors and used by celebrities the world over, men and women are turning to He-Shi for an all year round bronzed complexion with added skincare benefits!

Why use He-Shi?

While colour is still the key, there’s more to He-Shi than beautiful bronzing:

• An instant, golden and natural looking finish

• It’s quick and easy to apply with its ‘see where it goes
formula’ to guarantee a streak free, perfect finish everytime

• Dries instantly and lasts for up to 10 days with a perfect fade

• Odourless avoiding any overpowering smells

• Added moisturisers keep the skin hydrated and more
youthful, preventing the signs of ageing

• pH balanced, He-Shi is kind and gentle even on the most
sensitive of skins

• Only the finest grade of ingredients are used, including
100% Natural DHA, and all of our
tanning lines are paraben and alcohol free

• Self tan is the safe alternative and eliminates the
harmful risks associated with overexposure to the sun


To test how effective He-Shi really is, we asked readers of GLAMOUR magazine to road test He-Shi and see what they thought...a huge 95% said they would recommend He-Shi to a friend!

Here’s what some of them had to say:

“This product is really excellent...will definitely be buying this rather than my usual tanning product”

“Glides on easily, smells good, you are able to go out straight away. People commented on how well I looked”.

“felt, smelt and applied like a luxury product and gave a luxury, salon effect finish.”

Television Presenter Christine Bleakley agrees:

“I’ve been using He-Shi for ages. Everybody I’ve introduced to it absolutely loves it.”

A winner of multiple beauty accolades, including Cosmopolitan’s prestigious Beauty Award means He-Shi really is a brand you can trust, so when you do choose to self tan with a He-Shi product, you know you’re using the best in the business!

Available online, in selected salons and department stores across UK, Ireland and internationally.


He-Shi/GLAMOUR product test/76 readers/2011

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